About the Founder.

Gabriel Shalom is a multi-hyphenate creative entrepreneur and ex-Meta Creative Shop creative strategist. Having worn the hats of video artist, commercial director, executive producer, screenwriter, podcaster, and video essayist, he's witnessed the shape of the entertainment industry shifting for decades towards this very moment. He has spent his career on both sides of the table where brand money meets creative work. He's building POPUPFRONTS because creative professionals deserve to be paid for the value of their work while maintaining the dignity of creative control.